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The Two Kinds of Reviews That

Determine Who You Donate To Online:

As an online donor, you probably weren’t aware that there are two different kinds of reviews collected online that are affecting your donation decisions - they are called ‘Passive’ reviews and ‘Active’ reviews. As an online donor, it’s very important that you know the difference.

Passive Reviews

Are reviews that can be submitted by anyone; many times, without confirmation of a purchase or donation verified use of a product, service, or even the organization. An individual posting a Passive review also doesn’t have to publicly display who they are, so it’s much easier for an angry customer via donor to leave negative reviews about a organization with little consequence to their image, but potentially fatal consequences to the business or organization they’re reviewing.

Active Reviews

On the other hand, are reviews that a business or organization actively collects from ALL of its customers, donors equally using a trusted 3rd party review service. Not only do Active reviews verify that the reviewer has actually made a donation to the organization, but they invite ALL supporter who donated to share their feedback and experiences, whether good or bad. In addition, ALL reviews are publicly posted for new potential customers " Donors" to read and share.

So why does this matter?

This truly matters to you as a consumer, supporter because you make important buying or donation decisions based on the reviews you read online. The problem is, unless you know the difference, you could be making buying or donation decisions based on really bad information.

Here are two things to remember when looking at reviews online:

Passive Reviews are almost always negatively skewed

As consumers, how often do we go out of our way to leave a positive review after a good experience? Not often. But, how often do we go out of our way to leave a bad review after a bad experience? It’s in our nature to share our bad experiences with anyone that cares to listen, and the Internet seems to care.

Passive reviews are a great way to vent our anger about a company, organization to the world. The problem is that because Passive reviews aren’t collected from everyone equally, then the reviews being displayed don’t provide an accurate view of the company and organization.

Active Reviews provide the most accurate picture of an organization's real reputation

It’s just not possible for an organization to be perfect, but can an organization that does hundreds or even thousands of donation a day with only 5 Passive reviews and a 1.4 star-rating accurately be perceived as an awful organization?

This is typically the case when Passive reviews are collected. However, when Active reviews are collected, the average star-rating tends to be much higher and a lot more accurate, because all customers, donors are equally invited to share their experience.

Donor Approved is one of the few rating companies in the world that only collect Active reviews.

Donor Approved is one of the few rating companies in the world that only collects Active reviews. From a moral standpoint, it’s the only option, because when it comes down to it, Passive reviews just don’t give the full picture of an organization true reputation and the experience they provide to the majority of their donors.

What can you do to make better donation decisions?

If you’re a donor,

When looking at reviews online, keep these tips in mind:

- Look for organization with a large number of ratings and reviews, from a trusted 3rd party review source like Donor Approved. These are most likely Active reviews and provide the most accurate picture of the organization.

- If the organization has a small number of ratings that are mostly negative, then they are likely Passive reviews and provide the least accurate picture of the organization.

If you’re an online nonprofits organization,

Make sure that your organization is collecting Active reviews in order to give potential donors the most accurate, honest representation of your organization. If you don’t give your donors a way to give you feedback on their donation, then they will go look for Passive review sites to share their concerns and frustrations when they have a bad experience. It’s much better to provide them with the proper tools and options that they need to properly resolve their issues when one happens to arise.

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Donor Approved actively collects reviews from actual verified donors, which helps more accurately reflect Donor's overall satisfaction with this organization.

Learn About Active vs. Passive Reviews

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About Us

K-5 Calm Puppy Curriculum

We are expanding our K-5 Calm Puppy Curriculum, which has paired Adorable Puppies with Grade School Students to Ease Anxiety Around Standardized Testing.

We are also taking steps to Cultivate More Community Volunteers by bringing Adorable Puppies to Neighborhood Parks and holding Free Trainings for Adults who want to Help in Our Programs. All our Free Trainings include Cookies and Puppy Kisses and volunteers have been known to have so much fun, they continue their work with This Company for an average of Ten Years!

We aim to work with even more Instagram Famous Dogs in 2018 and beyond, inviting friendly and famous faces to events throughout the year.

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IMAGIN YOUR DONOR VOICE " REVIWS" GOES VIRAL WHEN YOUR SUPPORTER START SHARING ON SOCIAL MEDIA...

Miguel L.

5 days ago

5.0

Overall Satisfaction Rating

"Best organization, best cause."

Verified Donor

Linda W.

9 days ago

5.0

Overall Satisfaction Rating

"Love this nonprofit. They are impacting loves everyday"

Verified Donor

Gorge B.

11 days ago

5.0

Overall Satisfaction Rating

"I'm a big believer of this amazing cause, I highly recommend people to learn more about them by visiting their site at www.YourSite.Org "

Verified Donor

Mike D.

12 days ago

5.0

Overall Satisfaction Rating

" I'm so blessed to involved with such an amazing and impactful organization"

Verified Donor

Susan Brown.

15 days ago

5.0

Overall Satisfaction Rating

"Great charity to volunteer with, genuine people and great work being done ."

Verified Donation

Andrew

5 days ago

5.0

Overall Satisfaction Rating

"This is a great place to volunteer, as soon as I arrived I felt welcomed. Love 4 kids is a great organization, with great people. The effect this organization has on the community is pretty incredible. If you're looking for somewhere to help this is it."

Verified Donor

Lili L.

5 days ago

5.0

Overall Satisfaction Rating

"I don't even know where to begin. I've been apart of Love 4 kids for about a year now and the impact is just an absolute blessing. I see so many people receiving food assistance for their household and its just heart warming to see that a little kid made it his duty to help other people."

Verified Donor

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